50 years Carrera

2013-02-01
Carrera celebrates 50 years of racing in style with several great commemorative products!
Carrera has had several great ideas to celebrate 50 years of the Carrera brand. To kick off Carrera’s 50th birthday there are two top contenders pitted against each other on the commemorative ‘Race de Luxe’ circuit, so tension is guaranteed in Carrera’s premium racing class with the 1:24 digital system.

Furthermore the cult pop group Yello have joined up with Carrera and are ready to hit the grid, put the pedal to the metal and fire up the worlds of music and slotcar racing with a special Carrera remix of the world famous hit ‘The Race’.

In 2013 we have again shown what ‘Motorsport at home’ is all about by putting together an amazing car pool full of top class track-bound automobiles. The Carrera portfolio is being complemented by several great new 1:24 scale cars to boost the adrenaline levels of Carrera fans everywhere.
 
Budding Carrera drivers also have plenty to enjoy in 2013 as the Teenage Mutant Ninja Turtles celebrate their debut in this commemorative year. Alongside the universally recognisable Turtles there are other stars such as Disney/Pixar Cars and The Amazing Spider-Man to keep young fans busy. Kart legends ‘Mario’ and ‘Luigi’ are also in the thick of the action with Nintendo Mario Kart™7.

Right at the start of Carrera’s 50th birthday year the brand has taken the opportunity to show how young and dynamic it is. A prototype Carrera app for the iPhones 4S, 5 and the 3rd generation iPad is to be showcased at the Nuremburg Toy Fair in 2013 and features a number of innovative functions.

The new app provides a foretaste of the possibilities of linking hardware with user-friendly software. It enables all Carrera fans to create their own profiles and then connect up directly to the control unit on the Carrera circuit. The specially developed Bluetooth receiver forms the interface between the control unit and the app. Once the user is ‘Ready-to-Race’ he can choose between Training or Race modes before speeding round the racetrack with his friends. The app turns compatible iPhones and iPads into race monitor systems; as well as displaying personal details it also shows all driver-relevant information such as fuel levels, brake performance and speed, which can all be set in the ‘Race Profile’ in advance. All this, great sounds and announcements of current race positions, contribute to an unbeatable race day atmosphere and a direct comparison with rivals can be called up on the iPhone or iPad at the press of a button.

Plans include additions and improvements to sound functionality, and for all track layouts from the new Carrera sets to be stored in the app to optimise the comparison with other rival drivers worldwide. Saving your own circuit and lap times helps to document your progress and your ‘Motorsport at home’ results can be put online via Facebook. Let the battle for the lap record begin! 

We look forward to an exciting year 2013!

Keep on Racing,
your Carrera Team
Back to the overview