The Carrera Race Track Legend

Fun and action across the generations

1920
In 1920 Josef Neuhierl started manufacturing tin toys in the Franconian town of Fürth. Little did anybody know at the time that these toys actually marked the beginning of long road to success, or that the Carrera racetrack, which was being born in Neuhierl’s workshop, would one day be one of the world’s most popular toys.
 
1963
But, in 1963, all the pieces fell into piece: his son Hermann Neuhierl launched the “Carrera Universal” system, the first electronic 1:32 scale Carrera racetrack. It was an overnight success. In 1967 the "Carrera 124" caused a further sensation on the market, with its larger scale of car. Then, as now, Carrera had all the ingredients for a recipe of success: excellent level of quality, a wide range of accessories and a steady flow of innovative products.
 
1970s and 1980s
In the 1970s and 1980s, the Carrera racetrack made great advances, with several contemporary and historical automobile vehicles added to the range. Even the advent of the video games in the 1980s and 1990s couldn’t dampen enthusiasm for Carrera motor sport action. Unfortunately, in 1985 the vast success was overshadowed by the tragic death of Dr. Hermann Neuhierls.
 
1990s
Following internal restructuring in the late 1990s, the Stadlbauer Group from Salzburg (which had been responsible for distributing Carrera in Austria since the early 1970s) took over the family company in 1999. With its unique combination of tradition with innovative products and use of high-tech, Carrera was set to embark on yet another road to success, with steady growth at home and abroad. The "Carrera 124" line was relaunched as a premium product range Carrera Exclusiv. For beginners and the young, an action track was developed in 2001 called Carrera GO!!!, ready to withstand the toughest demands for quality in a 1:43 scale. The traditional 1:32 vehicle scale, Carrera Evolution, was also further improved and enhanced. But, to top it all, it was the digital racetrack sector that Carrera revolutionised.
 
Today
Carrera and racetrack soon became inextricably linked. Carrera now enjoys 90% brand awareness of 90% and is associated with action, enjoyment and motorsport. To this day generations of fathers and sons have enjoyed the fun generated by Carrera during spectacular drifts and breathtaking battles for victory. Carrera is actually Spanish for ‘race’.
 
Digital Technology
With Carrera’s new Digital 132 technology, up to six vehicles can overtake each other at high speeds. A pace car function lets pilots race against a remotely driven car that completes laps at a pre-programmed speed by itself. However, the real value is that all Carrera Digital 132 vehicles can be used on both our digital and analogue racetracks. Carrera Digital 132 is the first system to combine the world of traditional analogue racetracks with the fascinating opportunities of the digital era.Large ScaleFor 40 years, Carrera Exclusiv, the premium product line in a 1:24 scale, has been at the forefront of what the slot car racing scene has to offer, combining in a very unique and special way design, dynamics and a passion for motor sport. Deluxe cars are available with real Xenon headlamps and rear lamps, multiple tuning options and even the possibility of entering new digital worlds – Carrera Exclusiv leaves nothing to be desired and meets the highest requirements of quality and design.
 
Large Scale
For 40 years, Carrera Exclusiv, the premium product line in a 1:24 scale, has been at the forefront of what the slot car racing scene has to offer, combining in a very unique and special way design, dynamics and a passion for motor sport. Deluxe cars are available with real Xenon headlamps and rear lamps, multiple tuning options and even the possibility of entering new digital worlds – Carrera Exclusiv leaves nothing to be desired and meets the highest requirements of quality and design.